The aim of the Association of Merchants of the Historical Center is to elevate the neighborhood into a luxurious open-air shopping center, exuding modernity and fierce competition, setting it apart from other commercial areas in the Principality of Andorra. The association envisions the Historical Center as a captivating meeting point, where both residents and discerning tourists can indulge in exquisite leisure activities amidst a wide array of gastronomic delights that grace the area.

The Association of Merchants keenly recognizes the residential essence of the Historical Center. Thus, one of its cherished values lies in fostering an atmosphere of coexistence and social harmony between esteemed merchants and cherished residents.

Becoming a part of this esteemed association grants members access to a plethora of exclusive advantages. From utilizing cutting-edge tools to elevate their businesses, to receiving specialized training that enhances their competitiveness and adaptability in this ever-evolving world of luxury commerce. Moreover, the association generously offers enticing incentives and tax deductions, designed to inspire and support the opening or enhancement of opulent commercial and tourist establishments within the area.