Watches & Wonders Geneva 2025: A Summer Perspective on This Year’s Defining Releases
As we move through July 2025, the watch industry continues to feel the impact of Watches & Wonders Geneva, held this past April. This landmark event brought together the most respected names in haute horlogerie, setting the tone for the year’s key releases and marketing strategies.
For collectors and enthusiasts, summer is when these Watches & Wonders novelties transition from the buzz of Geneva’s Palexpo floors and lakeside hotels into the display windows of boutiques and the wrists of discerning owners.
Below, we revisit Jacob & Co’s standout off-site showcase at the Four Seasons Hotel des Bergues, review Charriol’s refined presence at Palexpo, and offer a look at what lies ahead in the watch calendar.
Watches & Wonders 2025 in Review
Held from April 1 to 7, Watches & Wonders Geneva 2025 saw over 50 prestigious brands presenting their novelties to an audience of retailers, journalists, and collectors.
While the main exhibition took place at the Palexpo convention center, Geneva itself became an extended stage for horology. The event’s “In the City” program transformed boutiques, hotels, and historic venues into intimate showcases and immersive experiences—reaffirming Geneva’s status as the world capital of fine watchmaking.
Jacob & Co: Bespoke Luxury at the Four Seasons
Rather than taking a traditional booth at Palexpo, Jacob & Co once again opted for an exclusive, private showcase at the Four Seasons Hotel des Bergues. This venue provided the perfect environment for the brand to deliver a highly curated experience for its VIP clients and press.
Notable 2025 Highlights:
Astronomic Casino
A grand complication featuring a functional roulette wheel on the dial—an audacious fusion of mechanical ingenuity and Jacob & Co’s signature showmanship.
Four-Axis Tourbillon
A true technical feat, pushing the boundaries of multi-axis tourbillon engineering, housed in a striking 47 mm rose-gold case.
Epic X 2025 Updates
Sport-inspired, with bold new colorways designed to appeal to a younger collector demographic without sacrificing the brand’s avant-garde DNA.
Bugatti Chiron Tourbillon Editions
Featuring the iconic miniature functional engine, offered in new materials and configurations for 2025.
Billionaire and Caviar Lines
Continuing Jacob & Co’s commitment to gem-setting artistry at the highest level, with diamond-studded designs that serve as wearable statements of opulence.
This off-site presentation underscored Jacob & Co’s strategy of delivering a boutique, personalized approach that aligns perfectly with its ultra-luxury positioning.
Charriol: Swiss Elegance at Palexpo
While Jacob & Co chose the privacy of the Four Seasons, Charriol embraced the grandeur of the Palexpo venue.
The brand’s 2025 collection balanced its signature cable-motif design with subtle evolutions that reinforced its contemporary appeal.
2025 Collection Highlights:
- Updated Celtic Cable watches with modernized dials and refined finishing.
- New chronograph lines that blend sporty functionality with Charriol’s timeless aesthetic.
- Emphasis on accessible luxury—a clear signal that Charriol aims to engage both loyal customers and new, style-conscious buyers seeking Swiss quality.
Charriol’s presence at Watches & Wonders confirmed its strategy of offering versatile, well-crafted watches designed for daily elegance.
The Broader Event Experience
Beyond these individual brand showcases, Watches & Wonders Geneva 2025 delivered an unmatched industry platform.
The “In the City” program activated Geneva’s boutiques, hotels, and cultural landmarks with public exhibitions, watchmaking demonstrations, and client events. This approach highlighted the industry’s commitment not just to professionals, but to the next generation of enthusiasts.
Looking Ahead: Summer and Fall Watch Calendar
While Watches & Wonders remains the industry’s centerpiece event, the annual watchmaking calendar is far from over.
- Geneva Watch Days (August–September 2025)
Expect fresh releases and updates from independents and established houses alike, in a more informal but highly engaging setting. - Boutique Events
Many brands will host private viewings and client evenings throughout the summer, offering personal access to new models. - Dubai Watch Week (November 2025)
Another major stage for new launches and industry dialogue, with the Middle Eastern market continuing to grow in importance for luxury watch brands.
Conclusion
Watches & Wonders Geneva 2025 reaffirmed the industry’s commitment to innovation, craftsmanship, and storytelling.
Jacob & Co’s showcase at the Four Seasons was a masterclass in high-end brand experience—demonstrating how personal, off-site events can elevate both product and perception. Meanwhile, Charriol made the most of Palexpo’s global platform to present refined, wearable, Swiss-made elegance to an international audience.
Now, as we move through July, these watches are more than concepts: they are real, available, and ready to be discovered by collectors worldwide.
For enthusiasts, there’s no better time to visit boutiques, connect with dealers, and experience firsthand the best of what 2025 has to offer.
